GLOKALde October 2024, ISSN 2148-7278 Volume: 10 Issue: 3, Article 2
Envisioning the Entrepreneurial University 2.0: A Foresight Study on Creativity and Digitalization
ABSTRACT
This study explores the growing importance of creativity and digitalization in the entrepreneurial university model, focusing on integrating AI-powered tools to foster innovation and entrepreneurship. The study examines how universities are evolving into dynamic hubs for entrepreneurship, driven by the increasing need to cultivate creativity as a core soft skill. In particular, AI-powered tools such as personalized learning platforms, virtual collaboration environments, and digital prototyping software play an essential role in shaping the future of entrepreneurial education. Two future scenarios were developed through scenario analysis: (1) The AI-Augmented Entrepreneurial University, where AI-driven tools enhance creativity and innovation, providing students with personalized educational experiences; (2) The Digital Divide in Entrepreneurial Education, where disparities in the adoption of AI and digitalization create unequal outcomes among universities. The study highlights the need for universities to embrace digitalization and creativity to stay competitive and equip students with the skills required for future entrepreneurial success. It recommends that universities adopt AI-powered tools to support creative learning and innovation, ensuring that graduates are business-ready in an increasingly digitalized world. This foresight study, utilizing scenario-based analysis, provides a roadmap for how entrepreneurial universities can integrate creativity and digitalization to flourish in educational and business environments.